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KILZ PRO-X 100 Series Interior Paint Formula

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By: KERRY PIANOFORTE

Editor, Coatings World, Coatings World

Masterchem Industries, maker of KILZ brand products, relaunched  its KILZ PRO-X 100 Series interior paint line. Featuring an advanced new formula, the product offers painters, contractors, property managers and remodelers strong hide and touchup capabilities at an affordable price point—between $62.50 and $87.50 for a 5-gallon bucket (depending on sheen). Designed with the needs of industry professionals in mind, the high-hide and commercial-grade KILZ PRO-X 100 Series allows for projects to be completed faster, with potentially fewer coats, while still delivering a consistent and durable finish.

After thorough research and testing, the newly reformulated KILZ PRO-X 100 Series now has improved sprayability, with the versatility to be applied with a brush or roller, making it a convenient solution for a variety of interior projects. With just one 5-gallon can covering up to 2,000 sq. ft., the paint is ideal for large, time-sensitive projects—such as multi-family residential or commercial properties—and helps to maintain and restore surfaces.   

“At the KILZ PRO-X paint price point, we’re delivering a product that is budget-friendly with great hide and application properties,” said Mike Walsh, vice president of marketing and new product development for Masterchem Industries. “Whether you need high-hide, excellent touch-up or fast production, now is the time to try the KILZ PRO-X 100 Series paints—they’re a great buy for your money.”

Available in three sheens—interior dead flat, eggshell and semi-gloss—KILZ PRO-X 100 Series is versatile enough to be used on a number of different surfaces, including drywall, concrete block, masonry, metal, wood, cured plaster, architectural plastics and poured concrete, among others.

·         KILZ PRO-X 110 Interior Dead Flat is an ultra-low sheen, high-hiding, non-reflective, latex paint for production environments with strong spray, spray back-roll and touch-up features. KILZ PRO-X 100 Interior Dead Flat is ideal for walls and ceilings in high turnover properties and excels at hiding small surface imperfections.
·         KILZ PRO-X 130 Interior Eggshell is a production quality latex paint developed to provide maximum performance in applications such as spray, spray back-roll and touch-ups. The washable paint is excellent for high traffic surfaces and rental property walls and trim.
·         KILZ PRO-X 170 Interior Semi-Gloss is a production quality latex paint providing maximum performance when applied via spray, spray back-roll and touch-up that is well suited for kitchens, baths, doors, trim, high traffic surfaces and higher-moisture areas.

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